Birthday coming up? Good news: February’s birthstone is trending.
Pantone’s Color of the Year for 2018 is Ultra Violet! From the red carpet to the runway, and even movie premieres, we are seeing this shade everywhere!
Simultaneously regal and rebellious (not unlike the Aquarians in your life), a pop of purple looks as stylish around your neck as on the hottest runways (hello, Marc Jacobs & Tibi)!
Treat those February babies to something extra special with our glittering amethyst accent pieces, whether a sleek Birthstone Tall Tag or a charming Birthstone Disc. Got gem envy over this trendy tone? Get in the spirit of 2018 and rock some royal purple anyway!
Why did Pantone choose this color?
“It was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking,” Pantone Vice President Laurie Pressman
“Ultra Violet leans more to blue than red and that speaks to thoughtfulness, a mystical quality, a spiritual quality.”